The Risk Helper tool helps you navigate complex privacy, AI, and safety questions in a simple, 5-minute triage assessment. Answer a set of simple questions about your product, service, or project to find out what risk mitigations should apply before you begin execution.
Most teams bring compliance in too late. Others don't have access to the right resources early enough to build with all risk areas accounted for. Either way, the result is the same: last-minute rework, delayed launches, and uncertainty on the path forward.
Two weeks before launch, a late-stage review uncovers a critical gap - suddenly shifting the focus from shipping to figuring out what's still safe to release.
There’s no clear owner for risk. Assumptions fill the gap. The feature ships—and the first real signal comes when something breaks.
People aren’t using the same frame of reference. Signals get lost, priorities don’t line up, and important questions never get asked early enough.
You’re building quickly, but risk doesn’t come with a roadmap. Without clarity upfront, it’s easy to miss what should have been considered early.
This is a fixable problem. RiskHelper gives you a clear starting point—so you know what to check, what matters, and what’s already covered before you move forward.
There's a concept we developed called “The Playground Framework” which turns abstract risk into clear, usable boundaries. Named after how a children's playground is structured (with a soft floor, a supervised area, and a fence) it makes it clear where you can play freely (innovate quickly and try new ideas), where you need supervision (innovate but seek guidance), and where you need to be extra careful (get compliance involved early). Framing compliance in these terms helps you know where you can move fast, where to pause for guidance, and where to bring in experts—so your team isn’t guessing as you build.
A new filter UI. A settings redesign. A notification preference screen. No meaningful privacy, AI, or safety risk. Your team can build and iterate freely.
New data collection, an AI engine, a feature that could reach children. Understand it at ideation (not two weeks before launch) and it's just engineering work.
Some features require significant compliance investment. Not impossible - but you need to know before engineering builds it. Knowing the fence means looking for another path.
We built the tool we wish we had. As former privacy leads at Big Tech companies, we’ve seen how late-stage reviews derail even the best plans—often because something was missed early.
We made RiskHelper to enable you and your team to turn compliance from a "no" into a "how." It's the "insider knowledge" you need to identify risks at Day Zero and keep your roadmap on track.
Risk Helper takes a layered approach. You start with a basic check to see if there are any risks. From here, you can go deeper if needed or as you iterate and your ideas develop.
Answer a short set of questions about your project, feature, or product idea. In minutes, you'll know which risk areas are relevant - and which aren't
Start Level 0 NowFind out the risks and how to deploy GenAI chat tools like Claude and ChatGPT safely in your business. Take the free 10 minute assessment and get an actionable implementation plan that addresses the risks for your company and your industry.
Start GenAI AssessmentDeeper Dive on Level 0 results: A plain-language breakdown of where risk actually comes from—what matters, what doesn’t, and where you have flexibility. Built to share directly with your team.
Provides context on your product and compliance setup. Receive tailored guidance on how risk affects user experience—and how to respond effectively.
Work with experts in privacy, online safety, and AI risk to identify gaps, validate decisions, and reduce uncertainty before launch.
Contact us for detailsGeneral-purpose AI tools can be helpful, but they rely entirely on how questions are asked—and what context is provided. Without the right framing, it’s easy to miss important risk areas or get overly confident in incomplete answers.
RiskHelper is built from real-world experience running risk reviews. It asks the right questions upfront and applies structured logic behind the scenes, so you get consistent, reliable guidance—not just a one-off response.
Adam Buteux ran privacy risk reviews at Meta for over 3 and a half years, working in AI risk and online safety decisions across 10 Facebook and Instagram Growth product areas. Before Meta, Adam built the privacy program at Audible and spent a decade at PwC on regulatory compliance for Fortune 500 companies. CISSP, CIPM, MBA, Computer Science.
Ali Chouhdry ran privacy risk reviews at Meta for almost 5 years, supporting compliance for product and feature launches across Facebook, Instagram, Threads, WhatsApp, and supporting teams. Ali also worked on key initiatives to streamline risk mitigation requirements and accelerate scalable, compliant product development. MBA and US Army Veteran.
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